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About Us
Discovery Girls magazine is created by girls, for girls ages 8 & up. By creating a forum for girls to share their dreams, ideas, and fears, Discovery Girls celebrates girls’ individuality and inspires them to believe in themselves. Packed with everything girls love— quizzes, contests, compelling features, fashion, sports, beauty, and more— Discovery Girls entertains, informs and inspires…and most of all shows today’s tween that she is not alone! With “real” girls—our very own readers—modeling, writing, and helping create each issue, it’s a great resource for both girls and their parents!
Reader Profile
98% purchased items for their rooms within the last 6 months
98% shop with parents
96% spend at least 1 hour on the Internet daily
95% pick out their own beauty products
87% watch at least 1 hour of TV daily
86% receive an allowance each week
85% play at least one sport
84% have wanted to buy something after seeing it in DG
81% IM friends on a daily basis
79% have a brother
78.5% of readers check out ads in DG
77% have a computer at home
73% have a sister
64% use a cellular phone
28% of subscribers have written to us
2010 Editorial Calendar
December/January 2010
Happy Holidays!
- Are You Smart About Money?
- Make Your Own Holiday Cards
- Start a Family Tradition!
- Make New Friends But Keep the Old
February/March 2010
Annual Pet Issue
- Valentine’s Day Special!
- Breaking Up With Your BFF
- Pet Contest Winners!
- Shoes For Every Outfit
- Enter Our Bake-Off Contest
April/May 2010
Spring Into Action
- Going Green!
- Gossip: It Hurts You!
- All About Accessories
- Get Along With Your Sibs!
- Enter Our Green Your School Contest
June/July 2010
Excite Your Summer!
- Sizzling Summer Fashion
- Self Esteem Tool Kit
- I’m Left Out!
- Make Friends With Your Face
- Embellished Tanks and Tees
August/September 2010
Back-to-School
- Overcoming Obstacles
- Back-to-School Essentials!
- Dealing with Peer Pressure
- Be The Change You Want to See!
- Build Your School Wardrobe
October/November 2010
We Love Friends!
- Recipes You Can Make
- 5 Kinds of Listening
- Cute ‘n’ Easy Hairstyles
- Make a Gift for Your Friend!
PUBLISHING SCHEDULE 2010
| ISSUE DATE | AD CLOSE DATE | MATERIALS DUE |
ON SALE DATE |
| December/January | 9/11/09 | 10/07/09 | 11/24/09 |
| February/March | 11/13/09 | 12/09/09 | 01/26/10 |
| April/May | 01/15/10 | 02/10/10 | 03/30/10 |
| June/July | 03/12/10 | 04/07/10 | 04/07/10 |
| August/September | 05/14/10 | 06/09/10 | 07/27/10 |
| October/November | 07/16/10 | 08/11/10 | 09/28/10 |
Where Discovery Girls is sold
- Distributed in the U.S. and Canada through:
- Bookstores such as Barnes & Noble, Borders, Waldenbooks, Chapters
- Wal-Mart, Shoppers Drug Mart, Target
- Specialty retail such as Club Libby Lu, Blockbuster
- 4th best seller (out of 120 titles) in Barnes & Noble’s Family and Children category
- 2002, 2003, and 2004 Parents’ Choice Award winner
- 2004 and 2006 iParenting Media Award winner
Subscription Rate: $19.95
Single Copy Rate: $4.50
Advertising and Marketing Information
Fax: (408) 554-0085
Email: Ashley DeGree
Discovery Girls Inc.
4300 Stevens Creek Blvd. Ste. 190,
San Jose CA 95129





